There are a number of ways that you can track donation conversions in our platform.
Analytics code
On every donation form and campaign that you create, the wizard will allow you to place analytics scripts, like from Google Analytics and Facebook, in one or more of four locations:
On the <head> section of a donation form or campaign.
On the <body> section of a donation form or campaign.
On the <head> section of the payment confirmation page.
On the <body> section of the payment confirmation page.
As well, you have the possibility of sending to your analytics program a number of parameters related to your successful payments:
Sum
Currency
Donation ID
All that you need to do is to add to your analytics code (that which you've placed for the confirmation page), one or more of the following tokens between single quotes:
{sum}
{currency}
{donation_id}
For example:
<script> fbq('track', 'Purchase'', { value: '{sum}', currency: '{currency}', }); </script>
Note that currency will be passed to your analytics system as a 3-letter code (USD, CAD, etc.)
Custom field tracking
On the donation forms, you can add an attribution onto the URL like this: ?cf1=XXXX , where XXXX is one word in latin characters.
So, if your donation form is located at https;//securedddonation.com/donate/charity the new would be https;//securedddonation.com/donate/charity?cf1=XXXX
CF stands for "custom field" and it will be attributed to any donation made using this link. It will appear when you export your donation records to Excel through your account.
We support up to 20 custom fields, so you can add up to 20 tracking fields like this: cf1=XXX&cf2=XXXX&cf3=XXXX (etc..)
Affiliation
We have an affiliate marketing system in place. Contact us, and we'll create a unique record for your affiliate. You need then only add the affiliate's record onto the URL address of your donation form or campaign, preceded by a ?
So if your campaign address is:https://my.israelgives.org/he/campaign/MC_RHEBER
the link with the affiliate code would be:
https://my.israelgives.org/he/campaign/MC_RHEBER?aff=214a5574-e3b6-4be1-ab50-db11f872b134
You can then view from within your account all donations made by this affiliate.
Similarly, within their own donor account, your affiliate can see all of the donations that they caused to be made.
Payment Success and Failure pages
In creating a donation form, your selected a "form name". This form name will help you to know the URL of the donation success or failure page.
If your form name is, for example, moreshetfund, and you're using the older donation form template (/donate), the URLs will be as follows:
Success URL: https://secureddonation.com/en/complete/MoreshetFund/success
Failure URL: https://secureddonation.com/en/failed/MoreshetFund/failed
If you're using the newer donation form template (/pay), the URLs will be as follows:
Success URL: https://secureddonation.com/en/paycomplete/MoreshetFund/success
Failure URL: https://secureddonation.com/en/payerror/MoreshetFund/failed
Note that the URL will also be dependent on the domain and language that you choose to use:
secureddonation.com/en - is for an English language form. It can also be interchanged with secured.israelgives.org
secureddonation.com/he - is for a Hebrew language form. It can also be interchanged with secured.israeltoremet.org
Note as well that the URL of your success and failure pages are much longer that we explain above, because they contain a unique identifier for your transaction. But you don't need the unique identifier for the purposes of analytics tracking.
Testing with our demo credit card
If you want to test the donation form without making a real donation, add ?cc911=1 onto the URL and then use the following credit card number: 9111111111111111