Is it important that I be able to process all card types?

Over the last 3 years, the donations that we've processed can be broken down as follows:

Payment Type

% of transactions

Visa and Mastercard

77%

Paypal

16%

American Express

5%

Diners

2%

Tourist cards

1%

So while you can decide that you don't want to process American Express, but chances are that you'd be losing 5% of your revenue. And while tourist cards make up only 1% of payments, they leave an average donation of 316 NIS.

In addition, fully 40% of all online donations made to amutot are recurring donations by hora'at keva - so having a merchant account to process recurring payments and replace expired and cancelled cards is critical.

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