Is it important that I be able to process all card types?
Over the last 3 years, the donations that we've processed can be broken down as follows:
Payment Type | % of transactions |
Visa and Mastercard | 77% |
Paypal | 16% |
American Express | 5% |
Diners | 2% |
Tourist cards | 1% |
So while you can decide that you don't want to process American Express, but chances are that you'd be losing 5% of your revenue. And while tourist cards make up only 1% of payments, they leave an average donation of 316 NIS.
In addition, fully 40% of all online donations made to amutot are recurring donations by hora'at keva - so having a merchant account to process recurring payments and replace expired and cancelled cards is critical.